Free Tools
RevPAR CalculatorMarketing Budget PlannerOTA Commission CalculatorSocial Media ROI CalculatorEmail Campaign ROI CalculatorInfluencer Cost EstimatorBreak-Even Occupancy CalculatorADR CalculatorGuest Acquisition Cost CalculatorSeasonal Pricing ToolRevPAR CalculatorMarketing Budget PlannerOTA Commission CalculatorSocial Media ROI CalculatorEmail Campaign ROI CalculatorInfluencer Cost EstimatorBreak-Even Occupancy CalculatorADR CalculatorGuest Acquisition Cost CalculatorSeasonal Pricing Tool
DTG
Beautiful tropical destination

Elevate Your Tourism Brand to New Heights

Digital Tourism Group is a Coaley Peak® agency

Full-service digital marketing for hotels, resorts, destinations, and travel brands. From CRM and revenue audits to influencer partnerships and web design — we drive bookings and build lasting brand equity.

Start Your Campaign
View Our Work
100+
Tourism Clients
40+
Countries Served
24/7
Availability

Trusted by Leading Tourism & Hospitality Brands

Centara Hotels & Resorts
Amari
Ozo Hotels
Oriental Residence
Fullers Pubs
Our Services

Everything Your Tourism Brand Needs to Thrive

A comprehensive suite of digital marketing services purpose-built for the tourism and hospitality industry.

Deploy intelligent chatbots, predictive analytics, and automated personalisation to transform your guest experience.

Hotel AI ChatbotsPredictive AnalyticsEmail PersonalisationDynamic Pricing AIMarketing Automation
Explore AI & Automation

Centralise guest data, automate follow-ups, and nurture leads from first touch to repeat booking.

Guest Journey MappingLoyalty Programme DesignCRM Implementation
Explore CRM Solutions

Drive direct bookings with personalised campaigns that inspire wanderlust and convert lookers into bookers.

Pre-Arrival EmailsPost-Stay & Win-BackDeliverability Optimisation
Explore Email Marketing

Compelling destination descriptions, hotel features, blog content, and ad copy that captivates travellers.

Hotel Website CopyDestination ContentTourism Ad Copy
Explore Copywriting

Maximise revenue per visitor with conversion-optimised booking flows and commercial strategies.

Booking Engine CRODirect Booking StrategyAncillary Revenue
Explore E-Commerce & Commercial Strategy

We design and integrate your entire martech stack so every system works in harmony to drive growth.

PMS IntegrationMartech Stack Design
Explore Solution Architecture

Stunning, conversion-optimised websites that showcase your property or destination and drive bookings.

Hotel Website DesignDestination Website Design
Explore Web Design & Development

Enterprise-grade hosting with 99.99% uptime, SSL, CDN, and domain management.

Managed Cloud HostingDomain Management
Explore Hosting & Domain Registration

Comprehensive revenue audits that identify OTA commission leakage and build direct booking strategies.

OTA Commission AnalysisRate Parity Monitoring
Explore Hotel Revenue Audit
View All Services
Industries We Serve

Deep Expertise Across Tourism & Hospitality

We don't just do marketing — we understand the tourism industry inside and out. Every strategy is informed by deep sector knowledge.

Hotels & Resorts
200+ hotel clients

Hotels & Resorts

From boutique hotels to international resort chains, we drive direct bookings and build brand loyalty.

Explore
Destinations & DMOs
50+ destination campaigns

Destinations & DMOs

Destination marketing organizations trust us to build awareness and drive visitation.

Explore
Tour Operators
150+ tour operators

Tour Operators

We help tour and experience operators fill seats with targeted campaigns.

Explore
Airlines & Transport
30+ transport brands

Airlines & Transport

Driving bookings and brand preference for airlines, cruise lines, and ground transport.

Explore
Restaurants & Dining
100+ restaurant brands

Restaurants & Dining

Tourism-driven dining experiences deserve marketing that captures foodies and travellers.

Explore
Attractions & Experiences
75+ attractions

Attractions & Experiences

Theme parks, museums, cultural sites — we market the moments that make travel unforgettable.

Explore
View All Industries
Influencer Program

Where Top Travel Creators Meet Premium Brands

Digital Tourism Group bridges the gap between travel influencers and hospitality brands. Whether you're a creator seeking collaborations or a brand looking for authentic reach — we make the connection seamless.

Explore Influencer MarketingWork With Us
100+
Active Creators
28
Countries
2.1x
Average ROI
4.8%
Avg. Engagement
CreatorCreatorCreatorCreator
Join 100+ creators
4.9/5

Global Brand Collaborations

Connect with world-class hotels, resorts, airlines, and destinations seeking authentic travel content.

Sponsored Travel Campaigns

Get paid to travel. Access curated press trips, FAM tours, and sponsored stays worldwide.

Grow Your Platform

Our team helps you build your media kit, optimise content strategy, and negotiate better deals.

Exclusive Creator Community

Join a vetted network of 100+ travel influencers sharing tips and landing top-tier collaborations.

For Tourism Brands

Access our vetted network of travel influencers to create authentic content that drives bookings.

  • Curated creator matching
  • Full campaign management
  • Real-time performance analytics
  • Content licensing & usage rights
Hire Influencers

For Content Creators

Stop chasing brand deals. Let the brands come to you. Join our creator network.

  • Paid collaborations with top brands
  • Complimentary stays & experiences
  • Media kit development
  • Dedicated creator success manager
Apply Now
Case Studies

Results That Speak For Themselves

Real campaigns. Real results. See how we've transformed tourism brands with data-driven digital marketing strategies.

Maldives Paradise Resort
Luxury Hotels
Maldives Paradise Resort

34% Increase in Direct Bookings

A comprehensive digital transformation — CRM implementation, influencer campaign, and website redesign — drove record-breaking direct booking revenue.

+34%
Direct Bookings
+£180K
Revenue
-18%
OTA Dependency
Read Full Case Study
Visit Santorini
Destination Marketing
Visit Santorini

4.8M Impressions in 30 Days

A multi-platform influencer campaign paired with email marketing drove unprecedented awareness for Santorini's off-season tourism initiative.

280K
Impressions
4.2%
Engagement Rate
+22%
Off-Season Bookings
Read Full Case Study
Alpine Adventures Co.
Tour Operators
Alpine Adventures Co.

3x Return on Ad Spend

Email nurture sequences, conversion-optimised landing pages, and dynamic remarketing tripled this tour operator's ROI within the first quarter.

3.2x
ROAS
+28%
Email Revenue
-15%
Lead Cost
Read Full Case Study
View All Case Studies
Our Process

A Proven Framework for Tourism Growth

01

Discovery & Audit

We conduct a comprehensive audit of your current digital presence, competitive landscape, and market positioning.

02

Strategy & Roadmap

Based on our findings, we build a tailored digital marketing strategy with clear KPIs, timelines, and channel priorities.

03

Execute & Launch

Our specialist teams execute across every channel — from website redesigns and CRM rollouts to influencer campaigns.

04

Optimise & Scale

We continuously monitor, test, and refine. Monthly performance reviews ensure your campaigns improve quarter over quarter.

Testimonials

What Our Clients Say

“Digital Tourism Group completely transformed our direct booking strategy. We reduced OTA dependency by 60% and our revenue per guest has never been higher.”

Sarah Chen
Sarah Chen
VP of Marketing, Pacific Resorts Group

“Their influencer program connected us with creators who genuinely loved our destination. The content they produced drove more engagement than any campaign we've ever run.”

Marcus Williams
Marcus Williams
Director of Tourism, Visit Caribbean Islands

“From CRM setup to email automation to website redesign — they handled everything. It's like having a world-class marketing department without the overhead.”

Elena Rodriguez
Elena Rodriguez
General Manager, Andalusia Grand Hotel

“The revenue audit alone saved us £340K in annual OTA commissions. Their deep understanding of hotel distribution is unmatched.”

James Park
James Park
CEO, Adventure Trails International
About Us

The Agency Built Exclusively for Tourism

Based in Cheltenham and part of Coaley Peak®, Digital Tourism Group was born from a simple observation: the tourism industry deserves a marketing partner that truly understands its unique challenges — seasonality, OTA competition, guest lifecycle management, and the power of aspirational storytelling.

Today, we serve 100+ tourism and hospitality brands across 40+ countries worldwide.

Learn More About Us
DTG team collaborating
Since
2019

Tourism-First Expertise

Every team member brings years of hospitality and travel industry experience.

Data-Driven Execution

Every decision is backed by data — from audience insights to revenue attribution.

Partnership Mindset

We're an extension of your team. Your goals are our goals.

Proven Results

Measurable growth across every client engagement.

Global Reach

Regional Focus Groups

Based in Cheltenham, UK, we serve tourism and hospitality brands across four key regions. Each focus group brings local market knowledge, cultural expertise, and regional media relationships.

Europe

UK, Western Europe, Scandinavia, Mediterranean, and Eastern Europe.

🇬🇧 UK🇫🇷 France🇪🇸 Spain🇮🇹 Italy🇩🇪 Germany🇬🇷 Greece🇵🇹 Portugal🇹🇷 Turkey🇵🇱 Poland🇬🇪 Georgia

Middle East & Africa

Gulf states, North Africa, Sub-Saharan Africa, and Indian Ocean islands.

🇪🇬 Egypt🇿🇦 South Africa🇦🇪 UAE🇸🇦 Saudi Arabia🇰🇪 Kenya🇲🇦 Morocco🇯🇴 Jordan🇶🇦 Qatar

Asia-Pacific

South-East Asia, East Asia, Australasia, and the Indian Subcontinent.

🇨🇳 China🇮🇳 India🇯🇵 Japan🇹🇭 Thailand🇮🇩 Indonesia🇰🇷 South Korea🇦🇺 Australia🇸🇬 Singapore🇻🇳 Vietnam🇵🇭 Philippines

Central Asia

The Silk Road nations of Central Asia.

🇰🇿 Kazakhstan🇺🇿 Uzbekistan🇰🇬 Kyrgyzstan🇹🇯 Tajikistan🇹🇲 Turkmenistan

Americas

North America, Caribbean, Central America, and South America.

🇺🇸 USA🇧🇷 Brazil🇲🇽 Mexico🇨🇦 Canada🇨🇴 Colombia🇦🇷 Argentina🇵🇪 Peru🏝️ Caribbean
View all locations
Get In Touch

Ready to Transform Your Tourism Marketing?

Whether you're a boutique hotel, a national tourism board, or a travel influencer — we'd love to hear from you.

Stephen Grindley

Stephen Grindley

Director

Visit Us
The Limes, Bayshill Road, Cheltenham, GL50 3AW, UK
Availability
24/7 — we operate across global time zones
WhatsAppTelegramLineViber
Coaley Peak

A Coaley Peak® Agency

Digital Tourism Group is a trading name of Coaley Peak Ltd, based in Cheltenham, Gloucestershire. Serving tourism and hospitality brands worldwide.

Start a Conversation

Fill out the form below and a specialist will be in touch within 24 hours.

By submitting, you agree to our privacy policy. We'll never share your information.