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Pre-Arrival Emails

Pre-Arrival Email Sequences for Hotels & Resorts

Our pre-arrival email sequences are designed specifically for hospitality. From booking confirmation through arrival day, we create a series of beautifully designed, strategically timed emails that build excitement, encourage room upgrades and ancillary purchases, and ensure guests arrive informed and engaged.

Digital Tourism Group is a Coaley Peak® agency
23%
Avg. increase in ancillary revenue
68%
Pre-arrival email open rates
14%
Room upgrade conversion rate
40%
Reduction in front desk enquiries
Stephen Grindley
Stephen Grindley
Director

Interested in our pre-arrival emails services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Pre-Arrival Emails Capabilities

Automated email sequences that build anticipation, drive upsells, and reduce no-shows before guests arrive.

Booking confirmation & welcome emails
Countdown & anticipation sequences
Room upgrade & upsell triggers
Dining & spa pre-booking prompts
Local area guides & itineraries
Arrival day logistics & check-in info
Why Choose Us

The DTG Advantage

Purpose-built pre-arrival emails solutions for tourism and hospitality brands.

Increased Ancillary Revenue

Pre-arrival upsell emails generate 15–25% more ancillary revenue per guest through room upgrades, spa bookings, and dining reservations.

Lower No-Show Rates

Engaged guests who receive pre-arrival communications are significantly less likely to cancel or no-show, protecting your occupancy.

Better Guest Experience

Guests arrive prepared and excited, with activities pre-booked and expectations set — leading to higher satisfaction scores.

Reduced Front Desk Workload

Pre-arrival emails handle FAQs, parking details, check-in procedures, and special requests before the guest arrives.

FAQ

Frequently Asked Questions

Common questions about our pre-arrival emails services.

We typically design 3–5 emails depending on the booking lead time: booking confirmation, anticipation builder (7–14 days out), upsell/experience email (3–5 days out), practical details (1–2 days out), and arrival day welcome.
Yes. We create dynamic content blocks that adapt based on room type, stay length, loyalty status, past stay history, and booking channel.
Yes. We connect with major PMS platforms to trigger sequences automatically when bookings are confirmed, and pull guest data for personalisation.

Still have questions?

Contact our team
Related Services

More Email Marketing Services

Explore our other email marketing offerings for tourism and hospitality brands.

Ready to Get Started with Pre-Arrival Emails?

Let our tourism marketing specialists show you how our pre-arrival emails services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency