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Social Media Management for Tourism & Travel

Social media is where travellers discover, research, and share their experiences. We help tourism and hospitality brands build authentic social presences that inspire travel, foster community, and convert followers into guests — across Instagram, Facebook, TikTok, LinkedIn, and more.

Digital Tourism Group is a Coaley Peak® agency
3.2x
Average increase in engagement rate
28%
Growth in social following (6 months)
12%
Website traffic driven from social channels
40+
Tourism brands supported
Stephen Grindley
Stephen Grindley
Director

Interested in our social media services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive Social Media Capabilities

Build your brand, engage travellers, and drive bookings through strategic social media content and community management.

Content strategy & editorial calendar planning
Photography & video content creation
Community management & engagement
Paid social advertising (Meta, TikTok)
Influencer outreach & collaboration management
User-generated content curation & repurposing
Social listening & reputation monitoring
Performance analytics & monthly reporting
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Authentic Brand Voice

We develop a distinctive brand voice and visual identity for your social channels that resonates with your target travellers and reflects your property's personality.

02

Consistent Presence

Maintaining a consistent posting schedule across multiple platforms is demanding. We handle content creation, scheduling, and community management so you can focus on your guests.

03

Traveller Engagement

We respond to comments, messages, and mentions promptly and authentically — building relationships with potential guests before they ever arrive at your property.

04

Measurable Impact

Every post, campaign, and interaction is tracked. Our monthly reports connect social activity to website traffic, enquiries, and bookings so you can see the real impact.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Brand & Audience Audit

We audit your current social presence, analyse your audience demographics and behaviour, and research competitor activity to identify opportunities.

Strategy & Content Plan

We develop a content strategy, establish your brand voice guidelines, and create a rolling editorial calendar aligned with your seasonal calendar and campaigns.

Content Creation & Publishing

We create and publish engaging content — photography, video, stories, reels — optimised for each platform's algorithm and your audience's preferences.

Community & Reporting

We manage your community daily, run paid social campaigns, and deliver monthly performance reports with insights and recommendations for continuous improvement.

Packages

Social Media Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Starter

Essential social media management for tourism brands building their online presence.

£1,000per month
  • 2 social platforms managed
  • 12 posts per month
  • Content creation (graphics & copy)
  • Basic community management
  • Monthly performance report
  • Content calendar planning
Get Started
Most Popular

Growth

Comprehensive social management with paid advertising and community engagement.

£2,500per month
  • Everything in Starter
  • Up to 4 platforms managed
  • 20 posts per month + stories
  • Paid social campaign management
  • Active community management
  • Influencer outreach
  • Bi-weekly strategy calls
Get Started

Enterprise

Full-service social media management for large tourism brands and hotel groups.

Customtailored pricing
  • Everything in Growth
  • Unlimited platforms
  • Daily posting & stories
  • Video content production
  • Dedicated social media manager
  • Social listening & reputation management
  • Weekly reporting & strategy calls
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our social media services.

It depends on your audience and property type. Instagram and Facebook are essential for most tourism brands. TikTok is increasingly important for reaching younger travellers. LinkedIn is valuable for corporate travel and MICE. We'll recommend the right platform mix during our strategy phase.
We handle content creation, but we work best in partnership with your team. We create original graphics, write copy, and repurpose your existing photography and video. For best results, we may arrange periodic content shoots or provide guidance for your team to capture on-property content.
We track engagement, reach, follower growth, and website traffic from social channels. Where possible, we connect social activity to enquiries and bookings using UTM tracking and conversion attribution.
Yes. Paid social is included in our Growth and Enterprise packages. We run targeted campaigns on Meta (Facebook & Instagram) and TikTok, with ad spend managed separately from our management fees.

Still have questions?

Contact our team
Specialised Services

Social Media Specialisations

Explore our focused social media services tailored for tourism and hospitality brands.

Ready to Transform Your Social Media?

Let our tourism marketing specialists show you how our social media solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency