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Deliverability Optimisation

Email Deliverability Optimisation for Travel Brands

Poor deliverability means your booking confirmations, marketing campaigns, and guest communications end up in spam folders. We audit and optimise your email infrastructure — from SPF, DKIM, and DMARC authentication through to sender reputation management and inbox placement monitoring — to ensure your emails reach the inbox every time.

Digital Tourism Group is a Coaley Peak® agency
98.5%
Avg. inbox placement rate achieved
3.2×
Improvement in email revenue
75%
Reduction in spam complaints
Zero
Spoofing incidents post-DMARC
Stephen Grindley
Stephen Grindley
Director

Interested in our deliverability optimisation services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Deliverability Optimisation Capabilities

Ensure your emails reach guest inboxes with authentication, reputation management, and deliverability monitoring.

SPF, DKIM & DMARC configuration
Sender reputation monitoring
List hygiene & validation
Inbox placement testing
Bounce & complaint management
ISP relationship management
Why Choose Us

The DTG Advantage

Purpose-built deliverability optimisation solutions for tourism and hospitality brands.

Reach the Inbox

Proper authentication and sender reputation management ensure 95%+ inbox placement rates, so your campaigns actually get seen.

Protect Your Brand

DMARC enforcement prevents email spoofing and phishing attacks using your domain, protecting guests and your brand reputation.

Higher Campaign ROI

Every percentage point of deliverability improvement directly increases the revenue potential of every campaign you send.

Reliable Transactional Email

Booking confirmations, pre-arrival sequences, and payment receipts reach guests reliably, reducing support calls and anxiety.

FAQ

Frequently Asked Questions

Common questions about our deliverability optimisation services.

We run a comprehensive audit covering authentication records (SPF, DKIM, DMARC), sender reputation scores, inbox placement tests across major ISPs, list quality analysis, and bounce/complaint rates.
Authentication fixes show immediate results. Sender reputation improvements typically take 4–8 weeks as ISPs observe improved sending practices and engagement metrics.
Yes. We work with Mailchimp, Klaviyo, SendGrid, Brevo, Campaign Monitor, and any other ESP your team uses.

Still have questions?

Contact our team
Related Services

More Email Marketing Services

Explore our other email marketing offerings for tourism and hospitality brands.

Ready to Get Started with Deliverability Optimisation?

Let our tourism marketing specialists show you how our deliverability optimisation services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency