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Post-Stay & Win-Back

Post-Stay & Win-Back Email Campaigns for Tourism

Most hotels lose touch with guests after checkout. Our post-stay and win-back email campaigns keep the relationship alive — from immediate post-departure thank-you emails and review solicitation through to seasonal win-back campaigns that bring lapsed guests back for another stay.

Digital Tourism Group is a Coaley Peak® agency
34%
Increase in repeat bookings
4.2×
ROI on win-back campaigns
56%
Increase in review volume
£18
Avg. cost to reactivate vs. £85 to acquire
Stephen Grindley
Stephen Grindley
Director

Interested in our post-stay & win-back services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Post-Stay & Win-Back Capabilities

Re-engage past guests with targeted post-stay surveys, review requests, and win-back campaigns that drive repeat bookings.

Post-checkout thank-you automation
Review request optimisation (TripAdvisor, Google)
Guest satisfaction surveys
Anniversary & birthday triggers
Seasonal & destination win-back campaigns
Lapsed guest re-engagement sequences
Why Choose Us

The DTG Advantage

Purpose-built post-stay & win-back solutions for tourism and hospitality brands.

More Positive Reviews

Strategically timed review requests capture guest sentiment at peak satisfaction, increasing review volume and improving online reputation.

Higher Repeat Booking Rates

Automated win-back campaigns re-engage past guests at the right moment, driving 20–35% higher repeat booking rates.

Valuable Guest Feedback

Post-stay surveys identify operational issues before they become negative reviews, giving you time to resolve problems and follow up.

Reduced Acquisition Costs

Reactivating past guests costs a fraction of acquiring new ones, improving marketing ROI and reducing OTA dependency.

FAQ

Frequently Asked Questions

Common questions about our post-stay & win-back services.

We recommend sending a thank-you email within 24 hours of checkout, followed by a review request 2–3 days later when the guest is settled but memories are still fresh.
We segment by last stay date, booking value, and past preferences. Campaigns are timed around seasonal events, anniversaries, and destination peak periods to maximise relevance.
Yes. All campaigns include proper consent management, unsubscribe handling, and data retention policies compliant with GDPR and UK data protection regulations.

Still have questions?

Contact our team
Related Services

More Email Marketing Services

Explore our other email marketing offerings for tourism and hospitality brands.

Ready to Get Started with Post-Stay & Win-Back?

Let our tourism marketing specialists show you how our post-stay & win-back services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency