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Web Design

Web Design & Development for Tourism

Your website is your most important sales channel. We design and build stunning, lightning-fast tourism websites that don't just look beautiful — they convert browsers into bookers. Mobile-first, SEO-optimised, and built for the way travellers actually shop.

Digital Tourism Group is a Coaley Peak® agency
94
Average Google PageSpeed score
24%
Average increase in booking conversions
60+
Tourism websites launched
3.2s
Average time on site improvement
Stephen Grindley
Stephen Grindley
Director

Interested in our web design services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive Web Design Capabilities

Stunning, conversion-optimised websites that showcase your property or destination and drive bookings.

Custom responsive website design
Booking engine integration & optimisation
Virtual tour & immersive gallery systems
Performance & Core Web Vitals optimisation
SEO technical foundation
Content management system setup
Accessibility compliance (WCAG 2.1)
Analytics & conversion tracking
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Designed to Convert

Every design decision is informed by conversion data. We test layouts, CTAs, and user flows to maximise booking rates.

02

Mobile-First Experience

Over 60% of travel research happens on mobile. Our sites deliver flawless experiences across every device and screen size.

03

Lightning Fast

Speed kills in tourism. Our sites load in under 2 seconds, reducing bounce rates and improving search rankings.

04

SEO Foundation

Every site is built with a robust technical SEO foundation — structured data, optimised metadata, fast load times, and clean architecture.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Discovery & UX Research

We research your guests, analyse competitor sites, and map the ideal user journey from landing to booking.

Design & Prototype

Our designers create pixel-perfect mockups and interactive prototypes for your review and feedback.

Development & Integration

Our engineers build your site with clean, performant code and integrate it with your booking engine, CRM, and analytics.

Launch & Optimise

We handle the launch, monitor performance, and provide ongoing optimisation based on real user data.

Packages

Web Design Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Essential Website

Professional tourism website with booking integration for single properties.

From £8,000one-off project
  • Up to 15 pages
  • Responsive mobile-first design
  • Booking engine integration
  • Basic SEO setup
  • Content management system
  • Google Analytics setup
Get Started
Most Popular

Growth Website

Conversion-optimised website with advanced features for growing brands.

From £18,000one-off project
  • Up to 40 pages
  • Custom design & UX research
  • Advanced booking integration
  • Virtual tour & gallery systems
  • Full SEO technical foundation
  • CRM & marketing tool integration
  • Performance optimisation
  • 3 months post-launch support
Get Started

Enterprise Website

Bespoke digital platform for hotel groups, DMOs, and multi-brand portfolios.

Customtailored pricing
  • Unlimited pages & sections
  • Multi-property or multi-brand
  • Custom functionality & APIs
  • Headless CMS architecture
  • WCAG 2.1 accessibility
  • Multi-language support
  • Dedicated project team
  • 12 months post-launch support
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our web design services.

We work with WordPress, Next.js, and headless CMS solutions depending on your needs. For most tourism clients, we recommend a solution that balances ease of content management with performance.
A typical tourism website takes 8-14 weeks from discovery to launch. Complex multi-property or destination sites may take 16-20 weeks.
Yes. Our copywriters and photographers can create all website content — from destination descriptions to professional photography and videography.

Still have questions?

Contact our team
Specialised Services

Web Design Specialisations

Explore our focused web design services tailored for tourism and hospitality brands.

Ready to Transform Your Web Design?

Let our tourism marketing specialists show you how our web design solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency