Tourism Marketing in Vietnam
Vietnam is one of Asia's most exciting emerging tourism destinations, with over 12 million international visitors drawn by its stunning landscapes, rich history, extraordinary cuisine, and exceptional value. From Ha Long Bay's limestone karsts to Hoi An's ancient streets and Phu Quoc's beaches, Vietnamese tourism brands are riding a wave of international interest. We help Vietnamese operators build professional digital brands, reach international travellers, and drive bookings.
How We Help Tourism Brands in Vietnam
Tailored marketing strategies for Vietnam's tourism and hospitality sector, informed by local market knowledge and global best practices.
Beach & Resort Marketing
Promote Vietnam's beautiful beaches and island resorts — Da Nang, Phu Quoc, Nha Trang — to international sun-seekers.
Cultural & Heritage Tourism
Market Vietnam's extraordinary cultural heritage, ancient towns, and living traditions to culturally curious international travellers.
Food & Culinary Tourism
Promote Vietnamese cuisine — from street food to fine dining — as a major draw for food-focused travellers.
Digital Brand Building
Help Vietnamese hospitality brands build professional English-language websites, social media presence, and online reputation.
Vietnam Tourism at a Glance
Key facts and figures about the tourism market in Vietnam.
Vietnam welcomed 12.6 million international visitors in 2023, a strong recovery year.
Source: Vietnam National Administration of Tourism 2023
Tourism contributes approximately 6% of Vietnam's GDP directly.
Source: General Statistics Office of Vietnam
Vietnam has 8 UNESCO World Heritage Sites, including Ha Long Bay and Hoi An Ancient Town.
Source: UNESCO World Heritage Centre
Vietnam's tourism revenue reached VND 672 trillion (approximately $28 billion) in 2023.
Source: Vietnam Ministry of Culture, Sports, and Tourism
Key Cities & Towns
We help tourism brands in these key Vietnam destinations reach international travellers and drive bookings.
Notable Attractions
Iconic attractions and experiences that draw visitors to Vietnam.
Source Markets & Outbound Travel
Understanding where visitors come from and where Vietnam's travellers go is key to effective tourism marketing.
Key Inbound Markets
Where Vietnam's international visitors come from.
Outbound Travel Markets
Where Vietnam's residents travel to most frequently.
More Locations in Asia-Pacific
Explore our tourism marketing services across other Asia-Pacific markets.
Thailand 🇹🇭
Tourism marketing for Thai hotels, resorts, and travel operators attracting international visitors to South-East Asia's most visited country.
Indonesia 🇮🇩
Tourism marketing for Indonesian hotels, Bali resorts, and travel operators attracting international visitors across the world's largest archipelago.
Australia 🇦🇺
Tourism marketing for Australian hotels, tour operators, and travel brands attracting international visitors to one of the world's most aspirational destinations.
Japan 🇯🇵
Tourism marketing for Japanese hotels, ryokans, and travel operators attracting international visitors to one of Asia's most popular destinations.
Maldives 🇲🇻
Tourism marketing for Maldivian luxury resorts and travel operators attracting high-value visitors to the world's most exclusive island destination.
Singapore 🇸🇬
Tourism marketing for Singaporean hotels, attractions, and travel brands in one of Asia's most dynamic city-state destinations.
Malaysia 🇲🇾
Tourism marketing for Malaysian hotels, resorts, and travel operators attracting visitors to one of South-East Asia's most diverse destinations.
New Zealand 🇳🇿
Tourism marketing for New Zealand tourism operators, lodges, and travel brands attracting international visitors to the 'adventure capital of the world'.
Sri Lanka 🇱🇰
Tourism marketing for Sri Lankan hotels, boutique villas, and travel operators attracting visitors to the 'Pearl of the Indian Ocean'.
India 🇮🇳
Tourism marketing for Indian hotels, palace properties, and travel operators attracting international visitors to one of the world's most culturally rich destinations.
China 🇨🇳
Tourism marketing for Chinese hotels, tour operators, and travel brands targeting both inbound international visitors and outbound Chinese travellers.
South Korea 🇰🇷
Tourism marketing for South Korean hotels, experience providers, and tourism brands capitalising on the global wave of Korean cultural influence.
Philippines 🇵🇭
Tourism marketing for Filipino resorts, dive operators, and hospitality brands attracting visitors to Southeast Asia's archipelago paradise.
Cambodia 🇰🇭
Tourism marketing for Cambodian hotels, temple tour operators, and hospitality brands attracting visitors to Southeast Asia's most iconic archaeological destination.
Laos 🇱🇦
Tourism marketing for Laotian hotels, eco-lodges, and tour operators attracting visitors to Southeast Asia's most unspoilt destination.
Myanmar 🇲🇲
Tourism marketing for Myanmar's hotels, tour operators, and heritage tourism brands as the country's tourism sector rebuilds.
Nepal 🇳🇵
Tourism marketing for Nepalese lodges, trekking operators, and adventure tourism brands attracting visitors to the roof of the world.
Taiwan 🇹🇼
Tourism marketing for Taiwanese hotels, tour operators, and hospitality brands attracting visitors to one of Asia's most dynamic and culturally rich destinations.
Bangladesh 🇧🇩
Tourism marketing for Bangladeshi hotels, eco-tourism operators, and travel brands showcasing the Sundarbans, Cox's Bazar, and rich cultural heritage.
Bhutan 🇧🇹
Tourism marketing for Bhutanese luxury lodges and tour operators attracting high-value visitors to the world's most exclusive Himalayan destination.
Brunei 🇧🇳
Tourism marketing for Bruneian hotels and tourism operators promoting the sultanate's royal heritage, rainforest experiences, and Islamic culture.
Ready to Grow Your Tourism Brand in Vietnam?
Contact our team to discuss how we can help your Vietnam-based tourism or hospitality brand reach more travellers and drive bookings.