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Paid Search & PPC

Paid Search & PPC for Tourism Businesses

Paid search is one of the most effective channels for capturing high-intent travellers at the moment they're ready to book. We build and manage PPC campaigns specifically for tourism and hospitality businesses — from hotel brand defence to destination prospecting — ensuring every pound of ad spend delivers measurable returns.

Digital Tourism Group is a Coaley Peak® agency
4.8x
Average return on ad spend
32%
Reduction in cost per acquisition
18%
Increase in direct bookings from search
45+
Tourism brands managed
Stephen Grindley
Stephen Grindley
Director

Interested in our paid search & ppc services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Comprehensive Paid Search & PPC Capabilities

Drive qualified traffic and direct bookings through expertly managed Google Ads, Bing Ads, and meta search campaigns tailored for tourism.

Google Ads search & display campaign management
Bing Ads campaign setup & optimisation
Google Hotel Ads & meta search management
Brand defence & competitor conquesting
Seasonal & event-driven campaign strategy
Landing page optimisation & A/B testing
Conversion tracking & revenue attribution
Remarketing & audience targeting
Why Choose Us

The DTG Advantage

Purpose-built solutions for tourism and hospitality brands that deliver measurable business outcomes.

01

Tourism-Specific Expertise

We understand the nuances of travel search — seasonality, booking windows, destination intent, and the difference between a dreamer and a booker. Our campaigns are built around these patterns.

02

Full-Funnel Coverage

From brand protection and competitor conquesting to destination prospecting and remarketing, we cover every stage of the traveller's search journey.

03

Transparent Reporting

You'll see exactly where every pound goes and what it returns. Our dashboards connect ad spend directly to bookings and revenue, not just clicks.

04

Continuous Optimisation

We actively manage bids, budgets, keywords, and creatives on a daily basis — adjusting for seasonality, competitor activity, and performance trends.

Coaley Peak
A Coaley Peak® agency
ISO 9001 & 27001 certified · Cheltenham, UK
About Coaley Peak®
Our Process

How We Work

A proven, structured approach that delivers results efficiently and transparently.

Audit & Strategy

We audit your existing paid search activity, analyse competitor spending, and build a strategy aligned with your booking goals and seasonal calendar.

Campaign Build

We structure your campaigns, write ad copy, configure targeting, set up conversion tracking, and build optimised landing pages where needed.

Launch & Optimise

We launch campaigns with controlled budgets, monitor performance closely, and optimise bids, keywords, and creatives based on real booking data.

Scale & Report

As we identify winning combinations, we scale spend into high-performing areas and provide monthly reporting with clear revenue attribution.

Packages

Paid Search & PPC Packages

Transparent, productised packages designed for tourism and hospitality brands of every size.

Starter

Essential PPC management for tourism businesses getting started with paid search.

£1,200per month
  • Google Ads management
  • Up to £5,000 monthly ad spend
  • Keyword research & strategy
  • Ad copywriting & testing
  • Monthly performance report
  • Conversion tracking setup
Get Started
Most Popular

Growth

Comprehensive paid search management across multiple platforms and campaign types.

£2,800per month
  • Everything in Starter
  • Google & Bing Ads management
  • Up to £15,000 monthly ad spend
  • Google Hotel Ads management
  • Landing page optimisation
  • Remarketing campaigns
  • Bi-weekly strategy calls
Get Started

Enterprise

Full-service paid search and meta search management for large tourism organisations.

Customtailored pricing
  • Everything in Growth
  • Unlimited ad spend management
  • Multi-property campaigns
  • Meta search management (Trivago, TripAdvisor)
  • Dedicated account strategist
  • Custom attribution modelling
  • Weekly reporting & strategy calls
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

FAQ

Frequently Asked Questions

Common questions about our paid search & ppc services.

It depends on your market, competition, and goals. We typically recommend starting with a minimum of £2,000/month in ad spend (separate from management fees) to gather enough data for meaningful optimisation. We'll advise on the right budget during our strategy phase.
Yes. Google Hotel Ads are a key channel for hotels, and we manage them alongside traditional search campaigns. We integrate with your booking engine to ensure accurate rate and availability data.
PPC delivers traffic immediately, but optimisation takes time. Expect initial performance data within the first 2 weeks, with meaningful optimisation gains over the first 8-12 weeks as we refine targeting and bidding.
Absolutely. We can audit and take over management of your existing account, or set up a new one. We always ensure you retain full ownership of your account and data.

Still have questions?

Contact our team
Specialised Services

Paid Search & PPC Specialisations

Explore our focused paid search & ppc services tailored for tourism and hospitality brands.

Ready to Transform Your Paid Search & PPC?

Let our tourism marketing specialists show you how our paid search & ppc solutions can drive measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency