Tourism Marketing in China
China is one of the world's largest tourism markets — both as a source of outbound travellers and as a destination attracting over 35 million international visitors. From the Great Wall and Forbidden City to the karst landscapes of Guilin and Shanghai's modern skyline, China offers extraordinary diversity. We help tourism brands targeting Chinese travellers and properties within China reach their audiences effectively.
How We Help Tourism Brands in China
Tailored marketing strategies for China's tourism and hospitality sector, informed by local market knowledge and global best practices.
Outbound Chinese Traveller Marketing
Help international hotels and destinations reach the massive Chinese outbound travel market through WeChat, Weibo, and Chinese-language campaigns.
Inbound Heritage Tourism
Market China's extraordinary cultural heritage to international travellers from Europe, North America, and Asia.
Luxury & Shopping Tourism
Position luxury properties and shopping destinations for high-spending Chinese and international travellers.
Adventure & Nature Tourism
Promote China's stunning natural landscapes — Zhangjiajie, Guilin, Yunnan — to adventure-seeking international visitors.
China Tourism at a Glance
Key facts and figures about the tourism market in China.
China received 35.5 million international visitors in 2023.
Source: China National Tourism Administration 2023
China is the world's largest source of outbound tourists, with over 150 million Chinese travelling abroad annually pre-pandemic.
Source: UNWTO World Tourism Barometer
China has 57 UNESCO World Heritage Sites, the second most of any country.
Source: UNESCO World Heritage Centre
Tourism contributes approximately 11.3% of Chinese GDP when including indirect effects.
Source: World Travel & Tourism Council — China Report
Key Cities & Towns
We help tourism brands in these key China destinations reach international travellers and drive bookings.
Notable Attractions
Iconic attractions and experiences that draw visitors to China.
Source Markets & Outbound Travel
Understanding where visitors come from and where China's travellers go is key to effective tourism marketing.
Key Inbound Markets
Where China's international visitors come from.
Outbound Travel Markets
Where China's residents travel to most frequently.
More Locations in Asia-Pacific
Explore our tourism marketing services across other Asia-Pacific markets.
Thailand 🇹🇭
Tourism marketing for Thai hotels, resorts, and travel operators attracting international visitors to South-East Asia's most visited country.
Indonesia 🇮🇩
Tourism marketing for Indonesian hotels, Bali resorts, and travel operators attracting international visitors across the world's largest archipelago.
Australia 🇦🇺
Tourism marketing for Australian hotels, tour operators, and travel brands attracting international visitors to one of the world's most aspirational destinations.
Japan 🇯🇵
Tourism marketing for Japanese hotels, ryokans, and travel operators attracting international visitors to one of Asia's most popular destinations.
Maldives 🇲🇻
Tourism marketing for Maldivian luxury resorts and travel operators attracting high-value visitors to the world's most exclusive island destination.
Singapore 🇸🇬
Tourism marketing for Singaporean hotels, attractions, and travel brands in one of Asia's most dynamic city-state destinations.
Vietnam 🇻🇳
Tourism marketing for Vietnamese hotels, resorts, and travel operators attracting international visitors to one of Asia's fastest-growing tourism markets.
Malaysia 🇲🇾
Tourism marketing for Malaysian hotels, resorts, and travel operators attracting visitors to one of South-East Asia's most diverse destinations.
New Zealand 🇳🇿
Tourism marketing for New Zealand tourism operators, lodges, and travel brands attracting international visitors to the 'adventure capital of the world'.
Sri Lanka 🇱🇰
Tourism marketing for Sri Lankan hotels, boutique villas, and travel operators attracting visitors to the 'Pearl of the Indian Ocean'.
India 🇮🇳
Tourism marketing for Indian hotels, palace properties, and travel operators attracting international visitors to one of the world's most culturally rich destinations.
South Korea 🇰🇷
Tourism marketing for South Korean hotels, experience providers, and tourism brands capitalising on the global wave of Korean cultural influence.
Philippines 🇵🇭
Tourism marketing for Filipino resorts, dive operators, and hospitality brands attracting visitors to Southeast Asia's archipelago paradise.
Cambodia 🇰🇭
Tourism marketing for Cambodian hotels, temple tour operators, and hospitality brands attracting visitors to Southeast Asia's most iconic archaeological destination.
Laos 🇱🇦
Tourism marketing for Laotian hotels, eco-lodges, and tour operators attracting visitors to Southeast Asia's most unspoilt destination.
Myanmar 🇲🇲
Tourism marketing for Myanmar's hotels, tour operators, and heritage tourism brands as the country's tourism sector rebuilds.
Nepal 🇳🇵
Tourism marketing for Nepalese lodges, trekking operators, and adventure tourism brands attracting visitors to the roof of the world.
Taiwan 🇹🇼
Tourism marketing for Taiwanese hotels, tour operators, and hospitality brands attracting visitors to one of Asia's most dynamic and culturally rich destinations.
Bangladesh 🇧🇩
Tourism marketing for Bangladeshi hotels, eco-tourism operators, and travel brands showcasing the Sundarbans, Cox's Bazar, and rich cultural heritage.
Bhutan 🇧🇹
Tourism marketing for Bhutanese luxury lodges and tour operators attracting high-value visitors to the world's most exclusive Himalayan destination.
Brunei 🇧🇳
Tourism marketing for Bruneian hotels and tourism operators promoting the sultanate's royal heritage, rainforest experiences, and Islamic culture.
Ready to Grow Your Tourism Brand in China?
Contact our team to discuss how we can help your China-based tourism or hospitality brand reach more travellers and drive bookings.