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Hotels & Resorts

Marketing Solutions for Hotels & Resorts

We partner with hotels and resorts worldwide to reduce OTA dependency, increase direct bookings, and build lasting guest relationships through data-driven marketing strategies tailored for hospitality.

Digital Tourism Group is a Coaley Peak® agency
31%
Average increase in direct bookings
2.4x
Return on marketing investment
26%
Improvement in guest retention
40+
Hotel & resort clients served
Stephen Grindley
Stephen Grindley
Director

Working with hotels & resorts brands? Stephen oversees all client engagements personally — reach out to discuss how we can help.

Industry Challenges

The Challenges Hotels & Resorts Face

We understand the unique pressures and obstacles in your sector. Here are the core challenges we help our clients overcome.

OTA Dependency & Commission Erosion

Over-reliance on online travel agencies erodes margins and commoditizes your brand. Properties lose control of the guest relationship when bookings flow through third parties.

Guest Retention & Loyalty

With countless options available, guests rarely return without proactive engagement. Building loyalty programs that actually drive repeat stays requires sophisticated data strategies.

Revenue Management Complexity

Dynamic pricing, seasonal demand fluctuations, and competitive rate parity create a complex revenue landscape that requires real-time data and strategic marketing alignment.

Fragmented Guest Data

Guest information scattered across PMS, booking engines, email platforms, and review sites makes it nearly impossible to create a unified, personalised marketing approach.

Our Solutions

How We Help Hotels & Resorts Grow

Proven strategies and tactics developed through years of working with leading hotels & resorts brands.

Direct Booking Engine Optimisation

We optimise your website booking experience with persuasive design, strategic pricing displays, and urgency-driven messaging that converts browsers into direct bookers.

Guest Lifecycle Email Campaigns

Automated email sequences from pre-arrival excitement to post-stay reviews and re-booking incentives keep your property top-of-mind throughout the entire guest journey.

Unified CRM & Data Strategy

We implement and configure hospitality CRM platforms that unify guest data from every touchpoint, enabling hyper-personalised marketing at scale.

Revenue-Aligned Content Marketing

Strategic content that targets high-intent traveller searches, showcases your unique value proposition, and drives organic traffic that converts into profitable bookings.

Specialist Sectors

Hotels & Resorts Sectors We Serve

We offer niche expertise across every segment of the hotels & resorts sector.

Packages

Hotels & Resorts Marketing Packages

Productised packages built specifically for hotels & resorts brands. Pick a tier or let us create a bespoke plan.

Boutique

Essential digital marketing for independent hotels and small properties.

£2,500per month
  • Direct booking strategy
  • Email marketing (4 campaigns/mo)
  • Basic CRM setup
  • Monthly reporting
  • Google Business optimisation
Get Started
Most Popular

Resort

Comprehensive marketing for established hotels and resort properties.

£5,500per month
  • Everything in Boutique
  • Full CRM management
  • Revenue audit & strategy
  • Content marketing programme
  • Influencer partnerships
  • Bi-weekly strategy calls
  • Conversion rate optimisation
Get Started

Portfolio

Enterprise marketing for hotel groups and multi-property portfolios.

Customtailored pricing
  • Everything in Resort
  • Multi-property strategy
  • Centralised data platform
  • Dedicated account team
  • Brand architecture support
  • Executive reporting suite
  • Quarterly business reviews
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

Case Study

Real Results for Hotels & Resorts

Client

Coastal Luxury Resort Collection

Key Result

34% increase in direct bookings within 8 months

A 12-property luxury resort collection was losing over 40% of revenue to OTA commissions. We implemented a comprehensive direct booking strategy including website redesign, email lifecycle campaigns, a loyalty program relaunch, and targeted paid media. Within eight months, direct bookings increased by 34% and OTA dependency dropped from 62% to 34%.

Related Services

Services for Hotels & Resorts

These are the core services we typically deploy for hotels & resorts clients.

Explore Other Industries

Ready to Grow Your Hotels & Resorts Business?

Let's discuss how our proven strategies can drive measurable results for your hotels & resorts brand. Schedule a free consultation today.

Digital Tourism Group is a Coaley Peak® agency