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Events & MICE

Marketing Solutions for Events & MICE

We partner with event organisers, conference venues, wedding planners, and MICE specialists to fill delegate lists, secure exhibitor bookings, and drive attendance through strategic, data-driven marketing tailored for the events industry.

Digital Tourism Group is a Coaley Peak® agency
32%
Average increase in delegate registrations
2.6x
Return on marketing investment
24%
Growth in exhibitor rebooking rates
60+
Event and MICE clients served
Stephen Grindley
Stephen Grindley
Director

Working with events & mice brands? Stephen oversees all client engagements personally — reach out to discuss how we can help.

Industry Challenges

The Challenges Events & MICE Face

We understand the unique pressures and obstacles in your sector. Here are the core challenges we help our clients overcome.

Delegate Acquisition & Retention

Filling conferences and trade shows with quality delegates year after year requires sustained engagement and compelling value propositions that justify time away from the office.

Exhibitor & Sponsor Revenue

Convincing brands to invest in exhibition stands and sponsorship packages demands clear data on audience quality, footfall projections, and demonstrable return on investment.

Seasonal & One-Off Event Pressure

Many events happen once a year, leaving no room for a slow start. Marketing must generate momentum quickly and sustain it through to the event date.

Venue Competition & Differentiation

Conference centres, hotels, and unique venues compete fiercely for corporate bookings. Standing out requires more than capacity specs — it demands a compelling brand story.

Our Solutions

How We Help Events & MICE Grow

Proven strategies and tactics developed through years of working with leading events & mice brands.

Delegate Journey Campaigns

Multi-touchpoint email and digital campaigns that take prospective delegates from awareness through to registration, with personalised messaging based on industry, seniority, and interests.

Exhibitor Prospecting & Nurture

Targeted B2B campaigns identifying and nurturing potential exhibitors and sponsors, supported by compelling sales collateral and audience insight reports.

Event Content & Social Strategy

Pre-event hype campaigns, live event social coverage, and post-event content repurposing that extends the life and reach of every event you deliver.

Venue Marketing & Lead Generation

Search-optimised venue profiles, virtual tour content, and lead generation campaigns that connect your spaces with corporate event planners actively sourcing venues.

Specialist Sectors

Events & MICE Sectors We Serve

We offer niche expertise across every segment of the events & mice sector.

Packages

Events & MICE Marketing Packages

Productised packages built specifically for events & mice brands. Pick a tier or let us create a bespoke plan.

Single Event

Focused campaign support for individual conferences, festivals, or trade shows.

£3,000per event
  • Delegate acquisition campaign
  • Email marketing (6 campaigns)
  • Social media promotion
  • Event landing page
  • Post-event report
Get Started
Most Popular

Event Series

Ongoing marketing for organisations running multiple events annually.

£5,000per month
  • Everything in Single Event
  • Year-round content strategy
  • Exhibitor prospecting campaigns
  • CRM & delegate management
  • Sponsor acquisition support
  • Bi-weekly strategy calls
  • Multi-event analytics dashboard
Get Started

MICE Enterprise

Full-service marketing for major event organisers and venue groups.

Customtailored pricing
  • Everything in Event Series
  • Multi-venue or multi-event strategy
  • International delegate targeting
  • Advanced attribution reporting
  • Dedicated account team
  • Sponsor & partner management
  • Quarterly business reviews
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a tailored proposal.

Case Study

Real Results for Events & MICE

Client

European Industry Summit Series

Key Result

38% increase in delegate registrations over two editions

An annual B2B conference series was experiencing declining delegate numbers and exhibitor satisfaction. We implemented a year-round content strategy, launched targeted LinkedIn campaigns reaching senior decision-makers, and built an automated delegate nurture programme. Registrations grew 38% across two editions, and exhibitor rebooking rates improved from 54% to 71%.

Related Services

Services for Events & MICE

These are the core services we typically deploy for events & mice clients.

Explore Other Industries

Ready to Grow Your Events & MICE Business?

Let's discuss how our proven strategies can drive measurable results for your events & mice brand. Schedule a free consultation today.

Digital Tourism Group is a Coaley Peak® agency