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Events & MICE

Marketing Solutions for Events & MICE

We partner with event organisers, conference venues, wedding planners, and MICE specialists to fill delegate lists, secure exhibitor bookings, and drive attendance through marketing built for the events industry.

Digital Tourism Group is a Coaley Peakยฎ agency
32%
Average increase in delegate registrations
2.6x
Return on marketing investment
24%
Growth in exhibitor rebooking rates
60+
Event and MICE clients served
Stephen Grindley, Director at Digital Tourism Group
Stephen Grindley
Director

Working with events & mice brands? Stephen oversees all client engagements personally - reach out to discuss how we can help.

Industry Challenges

The Challenges Events & MICE Face

We understand the unique pressures and obstacles in your sector. Here are the core challenges we help our clients overcome.

Delegate Acquisition & Retention

Filling conferences and trade shows with quality delegates year after year requires sustained engagement and compelling value propositions that justify time away from the office.

Exhibitor & Sponsor Revenue

Convincing brands to invest in exhibition stands and sponsorship packages demands clear data on audience quality, footfall projections, and demonstrable return on investment.

Seasonal & One-Off Event Pressure

Many events happen once a year, leaving no room for a slow start. Marketing must generate momentum quickly and sustain it through to the event date.

Venue Competition & Differentiation

Conference centres, hotels, and unique venues compete fiercely for corporate bookings. Standing out takes more than capacity specs. Planners need a clear reason to choose your venue.

Our Solutions

How We Help Events & MICE Grow

Proven strategies and tactics developed through years of working with leading events & mice brands.

Delegate Journey Campaigns

Multi-touchpoint email and digital campaigns that take prospective delegates from awareness through to registration, with personalised messaging based on industry, seniority, and interests.

Exhibitor Prospecting & Nurture

Targeted B2B campaigns identifying and nurturing potential exhibitors and sponsors, supported by compelling sales collateral and audience insight reports.

Event Content & Social Strategy

Pre-event hype campaigns, live event social coverage, and post-event content repurposing that extends the life and reach of every event you deliver.

Venue Marketing & Lead Generation

Search-optimised venue profiles, virtual tour content, and lead generation campaigns that connect your spaces with corporate event planners actively sourcing venues.

Specialist Sectors

Events & MICE Sectors We Serve

We offer niche expertise across every segment of the events & mice sector.

Packages

Events & MICE Marketing Packages

Productised packages built specifically for events & mice brands. Pick a tier or let us create a custom plan.

Single Event

Focused campaign support for individual conferences, festivals, or trade shows.

ยฃ3,000per event
  • Delegate acquisition campaign
  • Email marketing (6 campaigns)
  • Social media promotion
  • Event landing page
  • Post-event report
Get Started
Most Popular

Event Series

Ongoing marketing for organisations running multiple events annually.

ยฃ5,000per month
  • Everything in Single Event
  • Year-round content strategy
  • Exhibitor prospecting campaigns
  • CRM & delegate management
  • Sponsor acquisition support
  • Bi-weekly strategy calls
  • Multi-event analytics dashboard
Get Started

MICE Enterprise

Full-service marketing for major event organisers and venue groups.

Customcustom pricing
  • Everything in Event Series
  • Multi-venue or multi-event strategy
  • International delegate targeting
  • Advanced attribution reporting
  • Dedicated account team
  • Sponsor & partner management
  • Quarterly business reviews
Get a Quote

All packages are customisable. Prices are exclusive of VAT for UK/EU clients. Other markets may be subject to local taxes. Contact us for a custom proposal.

Related Services

Services for Events & MICE

These are the core services we typically deploy for events & mice clients.

Explore Other Industries

Ready to Grow Your Events & MICE Business?

Let's discuss how our proven strategies can drive measurable results for your events & mice brand. Schedule a free consultation today.

Digital Tourism Group is a Coaley Peakยฎ agency