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Marketing & Technology Solutions for Tourism Brands

We provide end-to-end marketing, technology, and revenue optimisation services built exclusively for the tourism and hospitality industry. Every solution is designed to drive measurable growth.

Digital Tourism Group is a Coaley Peak® agency

Full-Service Tourism Marketing Solutions

From strategy to execution, we cover every aspect of tourism marketing and technology. Choose the services that fit your needs, or let us build a comprehensive program.

CRM Solutions

Centralise guest data, automate follow-ups, and nurture leads from first touch to repeat booking.

Guest journey mapping & segmentationAutomated booking follow-ups & win-back campaignsLoyalty program design & integration+5 more
35%
Average increase in repeat bookings
40%
Reduction in manual follow-up time
22%
Improvement in guest satisfaction scores
2.8x
ROI within first 12 months

Email Marketing

Drive direct bookings with personalised campaigns that inspire wanderlust and convert lookers into bookers.

Seasonal campaign strategy & calendar planningDynamic content personalisationA/B testing & send-time optimisation+5 more
£42
Average ROI per £1 spent on email
38%
Average open rate for our tourism clients
28%
Average increase in email-driven revenue
100+
Tourism brands served

Copywriting

Compelling destination descriptions, hotel features, blog content, and ad copy that captivates travellers.

Website copy & destination descriptionsSEO-optimised blog content & travel guidesAd copy for PPC, social, & display campaigns+5 more
2.4x
Average improvement in conversion rates
80%
Increase in organic traffic from content
100+
Tourism brands served
1,200+
Pieces of tourism content delivered

E-Commerce Strategy

Maximise revenue per visitor with conversion-optimised booking flows and commercial strategies.

Booking engine optimisation & UX auditDynamic pricing strategy & implementationAncillary revenue program design+5 more
28%
Average increase in direct bookings
18%
Improvement in booking conversion rate
100+
E-commerce projects delivered
34%
Average reduction in OTA commission costs

Solution Architecture

We design and integrate your entire martech stack so every system works in harmony to drive growth.

Martech stack audit & designPMS & channel manager integrationData pipeline & warehouse architecture+5 more
35%
Reduction in manual data processes
40+
System integrations delivered
99.9%
Average uptime across client systems
5.2x
ROI on technology investments

Web Design

Stunning, conversion-optimised websites that showcase your property or destination and drive bookings.

Custom responsive website designBooking engine integration & optimisationVirtual tour & immersive gallery systems+5 more
94
Average Google PageSpeed score
24%
Average increase in booking conversions
60+
Tourism websites launched
3.2s
Average time on site improvement

Hosting & Domains

Enterprise-grade hosting with 99.99% uptime, SSL, CDN, and domain management for tourism brands.

Managed cloud hosting (AWS, GCP, Azure)Domain registration & DNS managementSSL certificate provisioning & renewal+5 more
99.99%
Average uptime across all clients
200+
Global CDN edge locations
<200ms
Average server response time
80+
Domains under management

Revenue Audit

Comprehensive revenue audits that identify commission leakage and build strategies to maximise direct bookings.

Full revenue & distribution channel auditOTA commission analysis & benchmarkingDirect booking channel optimisation+5 more
£4.2M
OTA commissions saved for clients annually
38%
Average increase in direct booking share
22%
Average reduction in cost per acquisition
156%
Average ROI on audit engagement

Paid Search & PPC

Drive qualified traffic and direct bookings through expertly managed Google Ads, Bing Ads, and meta search campaigns tailored for tourism.

Google Ads search & display campaign managementBing Ads campaign setup & optimisationGoogle Hotel Ads & meta search management+5 more
4.8x
Average return on ad spend
32%
Reduction in cost per acquisition
18%
Increase in direct bookings from search
45+
Tourism brands managed

OTA & Channel Management

Optimise your OTA listings, streamline distribution, and maintain rate parity across every booking channel.

OTA listing optimisation (content, photos, descriptions)Channel manager setup & configurationRate parity monitoring & enforcement+5 more
24%
Average increase in OTA conversion rate
15%
Improvement in OTA search ranking
98.5%
Rate parity compliance achieved
35+
Properties under active management

Social Media

Build your brand, engage travellers, and drive bookings through strategic social media content and community management.

Content strategy & editorial calendar planningPhotography & video content creationCommunity management & engagement+5 more
3.2x
Average increase in engagement rate
28%
Growth in social following (6 months)
12%
Website traffic driven from social channels
40+
Tourism brands supported

SEO for Tourism

Increase organic visibility and drive qualified traffic with technical SEO, content strategy, and local SEO built for tourism.

Technical SEO audit & implementationContent strategy & destination page creationLocal SEO & Google Business Profile optimisation+5 more
42%
Average increase in organic traffic (12 months)
3.5x
Improvement in target keyword rankings
22%
Increase in organic booking revenue
30+
Tourism websites optimised

AI & Automation

Harness AI-powered marketing automation, chatbots, and predictive analytics to drive bookings and elevate guest satisfaction.

AI-powered chatbots for guest enquiries & bookingsMarketing automation & campaign optimisationPersonalisation engines for website & email+5 more
18%
Average increase in direct booking conversion
65%
Guest enquiries handled by AI chatbots
24/7
Automated guest engagement availability
2.1x
ROI within first 12 months

Data Engineering

Build robust data pipelines, unify disparate systems, and create the analytics infrastructure your tourism business needs to make data-driven decisions.

Data pipeline architecture & developmentCloud data warehouse design & implementationETL/ELT process development & management+5 more
85%
Reduction in manual data consolidation time
12+
Common tourism data sources integrated
4hrs
Typical data refresh frequency
99.5%
Pipeline uptime SLA

Data Science & Analytics

Turn your data into actionable insights with advanced analytics, predictive modelling, demand forecasting, and business intelligence built for tourism.

Demand forecasting & occupancy predictionDynamic pricing optimisation modelsGuest segmentation & lifetime value analysis+5 more
15%
Average improvement in revenue per available room
92%
Demand forecast accuracy (30-day window)
22%
Reduction in customer acquisition cost
3.4x
ROI on analytics investment (12 months)
Why DTG

Built Exclusively for Tourism & Hospitality

We are not a generalist agency. Every strategy, every campaign, and every line of code we produce is informed by deep expertise in the tourism and hospitality industry.

Tourism-native team — every strategist has hospitality experience
Trusted by 100+ hospitality brands worldwide
Full-service capabilities from strategy through execution
Data-driven approach with transparent ROI reporting
100+
Tourism brands served globally
Since 2019
Exclusively serving tourism
40+
Countries served worldwide
24/7
Global availability

Ready to Transform Your Tourism Marketing?

Let's discuss how we can drive measurable results for your brand. Schedule a free consultation with our tourism marketing specialists.

Digital Tourism Group is a Coaley Peak® agency