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Guest Journey Mapping

Guest Journey Mapping for Hotels & Tourism

We build comprehensive guest journey maps that capture every interaction — from the first destination search through booking, on-property experience, and post-stay engagement. Our tourism-specific frameworks identify friction points, missed upsell opportunities, and moments that drive loyalty.

Digital Tourism Group is a Coaley Peak® agency
32%
Avg. increase in guest satisfaction scores
2.4×
Improvement in upsell conversion
28%
Growth in repeat booking rate
45%
Reduction in journey friction points
Stephen Grindley
Stephen Grindley
Director

Interested in our guest journey mapping services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Guest Journey Mapping Capabilities

Map every touchpoint from discovery to post-stay advocacy and optimise the guest experience at each stage.

Pre-arrival touchpoint analysis
On-property experience mapping
Post-stay engagement workflows
Multi-channel journey orchestration
Persona-based journey variants
Friction point identification & resolution
Why Choose Us

The DTG Advantage

Purpose-built guest journey mapping solutions for tourism and hospitality brands.

Higher Guest Satisfaction

Identify and eliminate friction points before they impact reviews, creating seamless experiences from booking to checkout.

Increased Direct Bookings

Optimise discovery and consideration touchpoints to convert more lookers into direct bookers, reducing OTA dependency.

Better Upsell Conversion

Pinpoint the optimal moments to present room upgrades, spa packages, and dining experiences for maximum uptake.

Stronger Repeat Rates

Design post-stay journeys that nurture guest relationships and turn one-time visitors into loyal repeat guests.

FAQ

Frequently Asked Questions

Common questions about our guest journey mapping services.

A typical project takes 4–6 weeks, including stakeholder interviews, data analysis, journey workshop sessions, and final documentation with actionable recommendations.
Yes. We integrate data from your PMS, booking engine, CRM, review platforms, and website analytics to build a data-informed journey map rather than relying on assumptions.
Absolutely. Boutique properties often have the most to gain because personalised touches at key journey moments create memorable experiences that drive word-of-mouth and repeat stays.

Still have questions?

Contact our team
Related Services

More CRM Solutions Services

Explore our other crm solutions offerings for tourism and hospitality brands.

Ready to Get Started with Guest Journey Mapping?

Let our tourism marketing specialists show you how our guest journey mapping services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency