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Hotel Social Media

Social Media Management for Hotels & Resorts

We manage social media for hotels and resorts with a focus on visual storytelling, community engagement, and direct booking conversion. From content creation and scheduling to community management and paid social campaigns, we build your social presence into a genuine revenue-driving channel.

Digital Tourism Group is a Coaley Peak® agency
156%
Avg. growth in social engagement
3.2×
Increase in social-driven bookings
45%
Content cost reduction via UGC
< 2hr
Avg. community response time
Stephen Grindley
Stephen Grindley
Director

Interested in our hotel social media services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Hotel Social Media Capabilities

Full-service social media management that showcases your property, engages travellers, and drives direct bookings.

Content strategy & calendar planning
Professional photo & video content
Instagram, Facebook & TikTok management
Community engagement & response
UGC curation & repurposing
Social commerce & booking links
Why Choose Us

The DTG Advantage

Purpose-built hotel social media solutions for tourism and hospitality brands.

Brand Awareness

Consistent, high-quality social content keeps your property top-of-mind during the travel dreaming and planning phases.

Direct Booking Drivers

Strategic use of booking links, special offer posts, and social commerce features turn followers into guests.

Guest Engagement

Active community management builds relationships with past, current, and future guests, increasing loyalty and advocacy.

User-Generated Content

We encourage and curate guest content that provides authentic social proof and reduces your content production costs.

FAQ

Frequently Asked Questions

Common questions about our hotel social media services.

Instagram is typically the primary platform for hotels, followed by Facebook for an older demographic, and TikTok for reaching younger travellers. We recommend a platform strategy based on your guest profile.
We typically recommend 4–5 feed posts, 10–15 Stories, and 2–3 Reels per week for a hotel. Quality and consistency matter more than volume.
Yes. We create graphics, write copy, edit guest photos, produce short-form video, and manage the full content calendar. We can also brief and manage on-property photo/video shoots.

Still have questions?

Contact our team
Related Services

More Social Media Services

Explore our other social media offerings for tourism and hospitality brands.

Ready to Get Started with Hotel Social Media?

Let our tourism marketing specialists show you how our hotel social media services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency