Free Tools
Loyalty Programme Design

Loyalty Programme Design for Hospitality Brands

We create bespoke loyalty programmes tailored to hospitality and tourism — not generic point systems. From tiered recognition structures to experiential rewards that resonate with travellers, we design programmes that guests actually engage with and that deliver measurable revenue uplift.

Digital Tourism Group is a Coaley Peak® agency
38%
Higher spend per stay from loyalty members
3.1×
More likely to book direct vs. OTA
52%
Higher repeat visit rate among members
£240K
Avg. annual commission savings
Stephen Grindley
Stephen Grindley
Director

Interested in our loyalty programme design services? Stephen oversees all client engagements personally — reach out to discuss how we can help.

What We Deliver

Loyalty Programme Design Capabilities

Design and launch loyalty programmes that reward repeat guests and drive lifetime value for your hotel or tourism brand.

Tiered membership structure design
Experiential reward curation
PMS & booking engine integration
Automated enrolment & communication
Revenue impact modelling
Competitive benchmarking analysis
Why Choose Us

The DTG Advantage

Purpose-built loyalty programme design solutions for tourism and hospitality brands.

Higher Lifetime Value

Loyal members spend 22–40% more per stay than non-members, with significantly higher ancillary revenue from F&B, spa, and experiences.

Reduced OTA Dependency

Loyalty members book direct, saving 15–25% in OTA commission on every reservation and building your owned guest database.

Predictable Revenue

A loyal guest base provides more consistent occupancy, reducing reliance on last-minute discounting and distressed inventory.

Competitive Differentiation

A well-designed loyalty programme becomes a genuine reason to choose your property over competitors, beyond price alone.

FAQ

Frequently Asked Questions

Common questions about our loyalty programme design services.

No. We design programmes for independent hotels and small groups too. Even a single property can run a successful loyalty programme focused on repeat stays, F&B rewards, and referral incentives.
We work with your existing PMS and CRM stack where possible, and recommend purpose-built loyalty platforms when needed. The programme design is technology-agnostic.
We track enrolment rate, active member percentage, repeat booking rate, direct booking share, average spend per member, and overall programme ROI against commission savings.

Still have questions?

Contact our team
Related Services

More CRM Solutions Services

Explore our other crm solutions offerings for tourism and hospitality brands.

Ready to Get Started with Loyalty Programme Design?

Let our tourism marketing specialists show you how our loyalty programme design services can deliver measurable results for your brand.

Digital Tourism Group is a Coaley Peak® agency