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Tourism Marketing in Brazil

Brazil is South America's tourism giant - a vast country offering everything from Rio de Janeiro's iconic beaches and Amazon rainforest adventures to the Iguazu Falls and vibrant cultural festivals. Attracting over 5.9 million international visitors annually, Brazilian tourism brands are working to build on the country's enormous tourism potential. We help Brazilian operators reach international travellers, build professional digital brands, and drive bookings.

Digital Tourism Group is a Coaley Peakยฎ agency
Stephen Grindley, Director at Digital Tourism Group
Stephen Grindley
Director

Interested in Brazil? Stephen oversees all client engagements personally - reach out to discuss how we can help grow your brand.

Our Approach

How We Help Tourism Brands in Brazil

Marketing support for Brazil's tourism and hospitality sector, informed by local market knowledge and global best practices.

01

Nature & Eco-Tourism Marketing

Promote Brazil's extraordinary natural diversity - Amazon, Pantanal, Atlantic Forest - to eco-conscious international travellers.

02

Beach & Leisure Tourism

Market Brazil's stunning coastline and beach destinations to international sun-seekers from Europe and North America.

03

Cultural & Festival Tourism

Promote Carnival, Afro-Brazilian culture, and vibrant city experiences to culturally engaged international travellers.

04

Adventure & Wildlife Marketing

Market Amazon jungle lodges, Pantanal wildlife tours, and adventure experiences to nature and wildlife enthusiasts.

Market Intelligence

Brazil Tourism at a Glance

Key facts and figures about the tourism market in Brazil.

Brazil received 5.9 million international tourists in 2023.

Source: Embratur - Brazilian Tourism Board 2023

Tourism contributes approximately 3.7% of Brazilian GDP directly.

Source: Brazilian Ministry of Tourism

Brazil has 23 UNESCO World Heritage Sites, including the historic centre of Salvador and Iguaรงu National Park.

Source: UNESCO World Heritage Centre

Rio de Janeiro's Carnival is the world's largest carnival, attracting over 2 million people daily during the event.

Source: Riotur - Rio de Janeiro Tourism Authority

Key Destinations

Key Cities & Towns

We help tourism brands in these key Brazil destinations reach international travellers and drive bookings.

Rio de JaneiroSรฃo PauloSalvadorFlorianรณpolisManausRecifeFortalezaFoz do IguaรงuBรบziosPorto de Galinhas
Attractions

Notable Attractions

Iconic attractions and experiences that draw visitors to Brazil.

Christ the Redeemer
Iguazu Falls
Amazon Rainforest
Copacabana Beach
Fernando de Noronha
Lenรงรณis Maranhenses
Pantanal Wetlands
Chapada Diamantina
Sugarloaf Mountain
Pelourinho Historic Centre
Market Connections

Source Markets & Outbound Travel

Understanding where visitors come from and where Brazil's travellers go is key to effective tourism marketing.

Americas

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Ready to Grow Your Tourism Brand in Brazil?

Contact our team to discuss how we can help your Brazil-based tourism or hospitality brand reach more travellers and drive bookings.

Digital Tourism Group is a Coaley Peakยฎ agency