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Tourism Marketing in Brazil

Brazil is South America's tourism giant — a vast country offering everything from Rio de Janeiro's iconic beaches and Amazon rainforest adventures to the Iguazu Falls and vibrant cultural festivals. Attracting over 5.9 million international visitors annually, Brazilian tourism brands are working to unlock the country's enormous tourism potential. We help Brazilian operators reach international travellers, build professional digital brands, and drive bookings.

Digital Tourism Group is a Coaley Peak® agency
Stephen Grindley
Stephen Grindley
Director

Interested in Brazil? Stephen oversees all client engagements personally — reach out to discuss how we can help grow your brand.

Our Approach

How We Help Tourism Brands in Brazil

Tailored marketing strategies for Brazil's tourism and hospitality sector, informed by local market knowledge and global best practices.

01

Nature & Eco-Tourism Marketing

Promote Brazil's extraordinary natural diversity — Amazon, Pantanal, Atlantic Forest — to eco-conscious international travellers.

02

Beach & Leisure Tourism

Market Brazil's stunning coastline and beach destinations to international sun-seekers from Europe and North America.

03

Cultural & Festival Tourism

Promote Carnival, Afro-Brazilian culture, and vibrant city experiences to culturally engaged international travellers.

04

Adventure & Wildlife Marketing

Market Amazon jungle lodges, Pantanal wildlife tours, and adventure experiences to nature and wildlife enthusiasts.

Market Intelligence

Brazil Tourism at a Glance

Key facts and figures about the tourism market in Brazil.

Brazil received 5.9 million international tourists in 2023.

Source: Embratur — Brazilian Tourism Board 2023

Tourism contributes approximately 3.7% of Brazilian GDP directly.

Source: Brazilian Ministry of Tourism

Brazil has 23 UNESCO World Heritage Sites, including the historic centre of Salvador and Iguaçu National Park.

Source: UNESCO World Heritage Centre

Rio de Janeiro's Carnival is the world's largest carnival, attracting over 2 million people daily during the event.

Source: Riotur — Rio de Janeiro Tourism Authority

Key Destinations

Key Cities & Towns

We help tourism brands in these key Brazil destinations reach international travellers and drive bookings.

Rio de JaneiroSão PauloSalvadorFlorianópolisManausRecifeFortalezaFoz do IguaçuBúziosPorto de Galinhas
Attractions

Notable Attractions

Iconic attractions and experiences that draw visitors to Brazil.

Christ the Redeemer
Iguazu Falls
Amazon Rainforest
Copacabana Beach
Fernando de Noronha
Lençóis Maranhenses
Pantanal Wetlands
Chapada Diamantina
Sugarloaf Mountain
Pelourinho Historic Centre
Market Connections

Source Markets & Outbound Travel

Understanding where visitors come from and where Brazil's travellers go is key to effective tourism marketing.

Key Inbound Markets

Where Brazil's international visitors come from.

Outbound Travel Markets

Where Brazil's residents travel to most frequently.

Americas

More Locations in Americas

Explore our tourism marketing services across other Americas markets.

Tourism marketing in United States

United States 🇺🇸

Tourism marketing for US hotels, resorts, and travel brands across the world's largest domestic tourism market.

Marketing in United States
Tourism marketing in Mexico

Mexico 🇲🇽

Tourism marketing for Mexican hotels, resorts, and travel operators attracting international visitors to one of the world's top tourism destinations.

Marketing in Mexico
Tourism marketing in Caribbean

Caribbean 🏝️

Tourism marketing for Caribbean hotels, resorts, and travel operators across the region's island destinations.

Marketing in Caribbean
Tourism marketing in Canada

Canada 🇨🇦

Tourism marketing for Canadian hotels, lodges, and travel operators attracting international visitors to one of the world's most naturally spectacular destinations.

Marketing in Canada
Tourism marketing in Costa Rica

Costa Rica 🇨🇷

Tourism marketing for Costa Rican eco-lodges, resorts, and tour operators attracting visitors to Central America's leading tourism destination.

Marketing in Costa Rica
Tourism marketing in Colombia

Colombia 🇨🇴

Tourism marketing for Colombian hotels, eco-lodges, and travel operators as the country emerges as one of South America's most exciting destinations.

Marketing in Colombia
Tourism marketing in Peru

Peru 🇵🇪

Tourism marketing for Peruvian hotels, tour operators, and travel brands attracting visitors to one of South America's most iconic destinations.

Marketing in Peru
Tourism marketing in Argentina

Argentina 🇦🇷

Tourism marketing for Argentine hotels, estancias, and tour operators attracting visitors to South America's most diverse and culturally rich destination.

Marketing in Argentina
Tourism marketing in Chile

Chile 🇨🇱

Tourism marketing for Chilean hotels, adventure operators, and wine tourism brands attracting visitors to South America's most geographically diverse country.

Marketing in Chile
Tourism marketing in Ecuador

Ecuador 🇪🇨

Tourism marketing for Ecuadorian lodges, Galápagos operators, and hospitality brands attracting visitors to one of the world's most biodiverse countries.

Marketing in Ecuador
Tourism marketing in Dominican Republic

Dominican Republic 🇩🇴

Tourism marketing for Dominican all-inclusive resorts, boutique hotels, and experience operators attracting visitors to the Caribbean's most visited destination.

Marketing in Dominican Republic

Ready to Grow Your Tourism Brand in Brazil?

Contact our team to discuss how we can help your Brazil-based tourism or hospitality brand reach more travellers and drive bookings.

Digital Tourism Group is a Coaley Peak® agency